By Jamie Martin
A bipartisan effort to restore mandatory country-of-origin labeling (MCOOL) for beef is gaining momentum in Congress. The bill aims to prevent imported beef from being labeled as “Product of U.S.A.” when it has not been fully produced domestically.
The meat industry is dominated by large corporations, and current regulations allow imported beef to be marketed as American, giving these companies an unfair advantage. Advocates argue that consumers deserve clear labeling to make informed choices while also supporting local farmers.
“Consumers want to support American farmers, and this is one way they can do it,” a cattle producer stated. “Goin’ to the meat counter in the grocery store and the meat said ‘Born in the USA,’ that means something to 'em.”
Supporters also emphasize that American beef is produced under strict food safety regulations, and proper labeling would provide confidence in quality. The original law was repealed in 2015 due to industry pressure, with opponents arguing that reinstating it could disrupt trade with Canada and Mexico.
Even if the bill passes, concerns remain that large meat companies will attempt to weaken enforcement during implementation. Independent farmers lack the legal resources of major corporations, making it essential to closely monitor policy developments.
The USDA recently introduced voluntary rules for more accurate labeling, but supporters insist that a mandatory system is necessary to ensure fairness in the market.
The proposed bill represents a step toward greater transparency in beef labeling, giving farmers a fair chance while ensuring consumers get accurate information about their food.
Photo Credit: gettyimages-pamwalker68
Categories: National